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TikTok Mascara Drama Raises Questions About Authenticity

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The world of beauty influencing has evolved. There was a time when it was a wholesome online environment where creators would post makeup tutorials, reviews, and recommendations. Now, it’s one of the most drama-filled communities online. Even those who try to stay away from the drama altogether are not immune. The latest example: the TikToker Mikayla Nogueira. Earlier this week, the 24-year-old beauty influencer uploaded a video reviewing a mascara. Soon after, she faced a tidal wave of backlash online as people accused her of wearing fake lashes to amplify the mascara’s effects, thereby providing inauthentic advice. Read More...

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